Hands-only CPR Campaign
The British Heart Foundation has become the first organisation in the UK to actively promote Hands-only Cardiopulmonary Resuscitation (CPR). Backed by Resuscitation Council UK, the British Heart Foundation says anyone who doesn't have CPR training should now just ignore the kiss of life in favour of "hard and fast" compressions in the centre of the chest.
The poll showed nearly half of people are put off helping because of a lack of knowledge about CPR. A fifth of respondents worried specifically about the thought of the kiss of life or catching an infectious disease.
A national campaign, including a new TV advert featuring Hollywood hard man Vinnie Jones, will help show how simple Hands-only CPR can be, encouraging more people to help if somebody is in cardiac arrest. The British Heart Foundation is urging people to hum the Bee Gees classic Stayin' Alive to get the tempo of chest compressions right.
The UK-wide survey also revealed four in ten people feared they'd be sued if they did something wrong, despite the fact there's never been a successful case of that kind in the UK. Without CPR of some kind there is a very small chance of someone surviving cardiac arrest.
Chest compressions with rescue breaths will continue to be part of gold standard CPR and taught during formal first aid training.
Ellen Mason, Senior Cardiac Nurse for the British Heart Foundation, said: "The kiss of life can often be daunting for untrained bystanders who want to help when someone has collapsed with a cardiac arrest.
"Hands-only CPR should give lots of people the confidence and know-how to help save someone in cardiac arrest, the ultimate medical emergency.
"It's very simple; call 999 and then push hard and fast in the centre of the chest at a tempo similar to Stayin' Alive by the Bee Gees. If you're untrained or unconfident about the kiss of life give Hands-only CPR instead - it could help save someone's life."
To watch the video of Hands-only CPR and to find out more information click here