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Community Public Access Defibrillator (cPAD) makes debut at Emmerdale Village

10 April 2017

Cast and colleagues from ITV’s award-winning continuing drama Emmerdale now have access to a life-saving defibrillator thanks to partnership working between Yorkshire Ambulance Service NHS Trust, Wel Medical and the Defib Store.

Taking pride of place in a cabinet on the external wall of Café Main Street, the community Public Access Defibrillator (cPAD) is fully operational and, in addition to being available for providing immediate life-saving care in an emergency situation such as cardiac arrest, it will help to raise the profile of these devices particularly in a rural setting.

Emmerdale stars Jonathan Wrather (Pierce Harris) Zoe Henry (Rhona Goskirk) and Michelle Hardwick (Vanessa Woodfield) joined members of the Yorkshire Ambulance Service Community Resilience Team and Rhona Mackinnon from Wel Medical to see the defibrillator installed.

Over 30,000 people suffer cardiac arrests outside of hospital in the UK every year. When someone suffers a cardiac arrest, the chance of survival falls by up to 10% every minute without first aid, but with cardiopulmonary resuscitation (CPR) and the use of a defibrillator within three minutes their chance of survival could be as high as 70%. Defibrillators provide a high-energy electric shock to restore the heart’s normal rhythm.

Emmerdale’s Head of Production Matt Cleary said: “This kind of defibrillator is an increasingly common sight in villages around the UK.  We’re very pleased to have one in our village and hope it helps not only cast and crew, but also our viewers to recognise the importance of access to these life-saving devices.”
Paul Stevens, Head of Community Resilience at Yorkshire Ambulance Service NHS Trust, said: “Having easy access to a community Public Access Defibrillator (cPAD) means that immediate life-saving care can be provided in an emergency situation, such as cardiac arrest, in the vital minutes before the ambulance arrives. The cPAD is highly visible, simple and safe to use, with the machine giving clear spoken instructions.

“We know that in many medical emergencies the first few minutes are critical and if effective treatment can be performed straightaway, lives can be saved and disability reduced.

“It can make a real difference in local communities when residents have access to a defibrillator and we are delighted that the rural Emmerdale set now has its own device.  These pieces of kit really do have the potential to save more lives and are an important asset to public places; not only could it benefit anyone working on the programme or visiting the film set, it will also raise awareness of cPADs amongst the millions of viewers who tune into the programme every week.”


Notes to Editor:
1.  Wel Medical provided the defibrillator and the Defib Store provided the defibrillator cabinet.

2. Yorkshire Ambulance Service NHS Trust covers almost 6,000 square miles of varied terrain from isolated moors and dales to urban areas, coastline and inner cities and provides 24-hour emergency and healthcare services to a population of more than five million people. The organisation receives an average of 2,330 emergency and urgent calls per day and employs over 5,000 staff.

The Patient Transport Service made over one million journeys in 2015-16 transporting patients to and from hospital and treatment centre appointments. The Trust’s NHS 111 service helped 1.5 million patients across Yorkshire and the Humber, Bassetlaw, North Lincolnshire and North East Lincolnshire during 2015-16. In addition, Yorkshire Ambulance Service NHS Trust, in partnership with Local Care Direct, provides the GP Out-of-Hours care for patients in the West Yorkshire and Craven area.

Produced By: Corporate Communications Department